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Optimising for trust: guidance for news organisations to enhance their relationship aided by the public

Optimising for trust: guidance for news organisations to enhance their relationship aided by the public

‘Journalists have actually the opportunity and extremely an obligation to be paying attention into the public’

Many news is “optimised for speed”, using the audience maybe not an integral part of the procedure through to the end that is very if the journalist has recently managed to move on through the story.

“The general public extends to enter into play following the fact. The public cannot see how journalism works also it’s difficult to trust,” said Jennifer Brandel, co-founder and leader of Hearken, talking on a panel in the International Journalism Festival in Italy today (8 April).